Retail Brand & Identity
Design Case Study

Building a brand from the ground up can be an overwhelming task. At 88 Design Group, however, it’s a thrilling adventure with a precise destination. Each phase of the process requires a focused strategic approach, each step building upon its predecessor while maintaining a clear vision.

It’s this balance of detail and perspective that makes what we do so valuable. By integrating creative branding with strong merchandising, we can make your brand remarkable — and profitable.

SERVICES PROVIDED:
NAMING STUDY
IDENTITY DEVELOPMENT
RETAIL STRATEGY
PRODUCT SELECTION
MERCH DESIGN
RETAIL EXPANSION

ABOUT PRAIRIE WIND CELLARS

Prairie Wind Cellars is a modern midwestern wine brand created for Grandstand to showcase their product capabilities and retail expertise in the wine industry.

Inspired by the idyllic scenery of the Midwest and some of its most familiar iconography, the Prairie Wind Cellars brand was developed to appeal to modern wine drinkers who desire a genuine, down-to-earth experience that’s full of flavor.

IDENTITY DEVELOPMENT

PRIMARY BRAND: Prairie Wind Cellars

Logo image

The primary brand was created to provide a consistent aesthetic and to introduce the unifying elements that are carried across the individual brands. Simple, clean iconography, a playfully sophisticated font and a vibrant, natural color palette give the brand its modern, cheerful character.

INDIVIDUAL BRANDS

 
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Each brand is inspired by a different Midwestern landscape at a particular time of day, evoking a unique sentiment that reflects the flavor notes of each style — a refreshing and breezy rosé; a sunny, vibrant chardonnay; and a simple yet elegant cabernet.

Windmill Rosé

 
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Field Notes Chardonnay

 
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Little Cabin Cabernet

 
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RETAIL EXPANSION

The visual identity of the primary brand and the characteristics of the individual wine brands drove product selection. A variety of premium and cost-effective merchandise and glassware provides diversity in the retail line, while each product stays true to the overall brand identity.
 
Retail Expansion

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