An annual event in our hometown, Downtown Lawrence Restaurant Week is a time for local restaurants to really go big, when it comes to food and drink. A fun challenge of celebrating a small town with big tastes, we chose to center the campaign around a hashtag — #EatLawrence. We took a literal approach with the designs, being playful with the idea of "eating Lawrence" by utilizing the iconic landmarks of a unique downtown as both the fare and the locale of this delightfully delicious event.