Black Bear Roasting
An established craft beer brand who recently ventured into coffee roasting, Black Bear Brewing is a family owned and operated microbrewery located in Orono, Maine. Determined to incorporate fresh, local and hand crafted ingredients at every opportunity, they were the first brewery in Maine to begin roasting coffee.
Looking for a logo for their roasting project, Black Bear wanted to feature coffee beans as well as the bear from their brewery logo. We scaled down the bear to just the paw, keeping the coffee bean footprint that they envisioned, and giving the logo a streamlined, polished feel. Maintaining the bold, black and white color scheme gives a sense of consistency and connectivity between the two logos, while each has its own recognizable identity and personality.