Barbershop Harmony Society
Founded in 1938, the Barbershop Harmony Society is a multi-national nonprofit organization dedicated to the preservation and promotion of barbershop music as an art form. Their mission is to bring people together in harmony and fellowship to enrich lives through singing.
Ready to expand their retail line, the Barbershop Harmony Society quickly realized that their primary logo didn’t scale well on branded products, and didn’t express the personality of this fun, vibrant organization. Inspired by the classic barbershop pole color scheme and the traditional nature of barbershop music, we designed a playful, expressive identity and scaled it across a full line of vintage barbershop-inspired merchandise.